Privacy Policy Basics

Before FairShare and AE Connect can be used on your website, you need to add your privacy policy in the AE Connect settings. AE Connect will not work without a linked privacy policy. This article will walk you through what a privacy policy is, why it's needed and how you can write a privacy policy for your site.

Disclaimer: This article is not legal advice. If you are unsure or concerned about the legal requirements of your privacy policy, please consult with a professional.

What is a privacy policy?

A privacy policy is a document that tells your customer what data you're going to collect from them, how you will use it and who you will share it with. The exact information required in your privacy policy will depend on what privacy legislation is applicable to you and your customers.

Why do I need a privacy policy?

Privacy policies are required under most data privacy legislation including Europe's General Data Protection Regulation (GDPR) and California's Consumer Privacy Act (CCPA). Regardless of legislation, it is best practice to include a privacy policy so that your customers know how their data is being managed. FairShare requires you to have a privacy policy before you can add AE Connect to your website and begin capturing your customers.

How do I write a privacy policy?

The content of your privacy policy is going to vary depending on what data privacy legislation is applicable to you. The GDPR and CCPA both list requirements on their websites:

There are also several privacy policy generators available online, both free and paid. Here are a few that you can check out:

How to explain FairShare's service in your privacy policy

To help you construct your own privacy policy when you're using FairShare and AE Connect, you need to know what data FairShare collects. The data that FairShare collects will depend on what service(s) you activate on AE Connect. For more information about what data AE Connect collects, see this article on AE's support site.